From Idea to MVP Interface

UX Process based on the Appointment Scheduling Project

We were inspired by Sprint methods to reinvent the user experience for the most heavily utilized workflow in the platform with data-driven UI.

The entire project includes three main products to serve students, faculty, and provost/administrator. This case study focuses only on the student users' side.

Process Summary

01

Research, Data, Meetings

The first step was to discuss and understand the problem, then generating main goals and related questions. Based on the interviews with power users from 12 different schools, we put together the first Lean Canvas.

Start with Data

It's not sexy — raw tabular rows of data. However, it's the best place to start.

First, It helps us start thinking about what variables are available in the data and how the various data entities are related.

Second, it helps us clarify the feasibility, cost, timing, and other factors when applying the information we have gathered.

02

Lean Canvas

The product isn't meeting the goal of helping students connect with their support teams, causing low satisfaction scores and end-user frustration to our business.

Users unable to complete the scheduling process
Significant users drop off through the funnel
Users complain of too many steps and the inability to find available times.

Take a Closer Look at the Lean Canvas

03

Structure, Wireframes, Solutions

A clear and logically rigorous structure is the key to a successful data-driven UI. The top priority for us in this stage is to identify all possible user flows and dead ends.

Sketches

After creating a flowchart, we started to sketch the initial idea with paper and pen and voted for the best solutions.

04

Prototype and Interaction

Based on the wireframe sketches, we created interactive prototypes to present to the stakeholders. After several rounds of tweaks, we were ready for the A/B testing.

Play with the Interactive Prototype

After launching MVP, we have upgraded the design with the most updated component library, which will be live at the end of 2020.

View The New UI

05

A/B Testing Results

We have been launched five rounds of user testing for MVP. Big thanks to our delivery team for helping us recruit the right candidates. Users' feedbacks were valuable for us in deciding the final approach.